1 - Do not publish enough content
Many sites are static and do not live. It is important for SEO as new content is posted regularly. The more you post quality articles regularly and our site will go up on the results of engines like Google.
By cons, keep in mind that we do not pass the first position overnight. It is therefore important to continue publishing articles even if the impression that it does not change. SEO is a thing takes time to implement.
2 - Do not link exchange or article with another site
It can sometimes be a bit tired of all these sites that require you to put their link on your page in exchange for yours. But if they ask you that, it is not without reason. The more spikes links to your site, the better it will be referenced. By cons, it is necessary that each link is qualified. It is therefore advisable to make an exchange article with other sites.
3 - Forgetting to write the meta title and description
The pages of websites all have a meta tag "title" and "description" that must be met at all costs! It is this content that will be displayed in the list of search engines. It is therefore very important to properly inform the user that in the reading will say "Yes, this article I want to read." It is advisable to use targeted keywords while understandable sentences for users.
The images have an alt attribute that displays a name for the image if she fails to load. This attribute importance in SEO of your page.
It is advisable to put the keywords you are targeting in your attribute.
5 - Do not structure its content
Often when writing an article mainly to add content to its site, neglecting the presentation of its articles. That is to say we forget the line breaks, bold set of important ideas, and the separation section. Moreover, it is important to always read its contents to avoid maximum misspellings. For the latter, there are very well-made tools like "Antidote" that allow you to correct automatically all your faults. Better an article will be cut and laid out, the more it will likely to be referenced.
6 - Evil writing internal links
often tend to put links like "Read more" or "see", but it is not optimized for SEO. We must regain the titles of his pages or articles in the links we wrote. Thus the target page will be better referenced on keywords link.
7 - Duplicate content
Sometimes we may be tempted to write very similar items by changing only a few words. Technique worked very well there a few years ago. Today, looking engines have developed algorithms to detect duplicate content. It is important to write articles on the same subject, but without repeating the same phrases.
8 - Hide content
A SEO technique that worked well a few years ago was to hide content such as behind an image, or by hiding visitors via JavaScript or putting black text on a black background. Thus the user could see a sleek and functional page while the robots saw a page filled with content. This practice and now detected by Google Panda and punished.
9 - Doing too deep internal pages
Keep in mind that each page of your site should be accessible least 3 clicks from your home page. Even if for you this sounds obvious, users rarely go into the sub-pages of your site. They prefer to browse your main pages accessible in your menu.
To be sure you optimize your SEO, you can call our expert partner SEO SEO
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